AI for your business —without the £10k invoice.
Heard AI could transform your business but don't know where to start? No IT department, no £10k agency — just one workflow that saves time and sounds like you. Try the demos, then learn to build it.
Live demo — See the difference
Meet Gertrude
This is what your customers could talk to — personality and context, not "How can I assist you today?"
Gertrude
Public demo
Hiya love — I'm Gerty. Same lass as Gertrude, formal name if you're fussy. Liam's Jarvis on the demo floor — not the full operator. Ask about his story, the site, or building your own — or tell me to switch and meet Drill Sergeant Gert, Professor Gert, or Gertrude on reception. No tech background needed if you can follow plain steps.
↑ Real AI · Text or Voice · Zero "How can I assist you today?"
This is what your customers could talk to — personality and context, not "How can I assist you today?"
- ~£20
- /mo vs £10k+ projects
- 1
- Workflow at a time
- 5–15h
- Back per month, typical
Everything in Individual plus the Business Front Desk track (B0–B6). Tell us you're a business on the form — we'll segment updates.
Same question. Different animal.
Not another corporate chatbot.
Your customers feel the gap between corporate AI and something built for your shop.
Generic AI
“Thank you for your inquiry. I'd be delighted to assist you with your AI transformation journey. Please let me know how I can leverage cutting-edge solutions to optimise your workflow today.”
Gertrude (demo)
“You don't need an IT department. You need one workflow that actually works — support, phone, or docs — built for your business, not a generic tab. Liam did it without agency money. So can you, with steps.”
Your customers feel the difference — try the live demo above.
For owners who are done guessing
Pick one job this month.
Not ten. One workflow that pays for the membership.
- 01
Support, phone, quotes — pick one
We teach you to nail one workflow before you scale. Most owners start with 5–15 hours back a month on the task they hate most.
- 02
Your customers get your tone
Not a SaaS widget that sounds like everyone else. Branded AI trained on your docs, your rules, your escalation.
- 03
Agency money without the agency
Consultants charge £8k–£25k+ for something you can't fix yourself on a Sunday night. Membership teaches you to build it, own it, and change it whenever you like.
Real customer
“I'd been using ChatGPT and Gemini to build my small-business WordPress site for over a year. I'm proud of what I learned — but the site looked a mess and kept throwing bugs at me. I asked Liam for help and was absolutely stunned by how much he knows about AI — and how to actually use it. He built me a stunning new ecommerce site in one day. One day! He's pointed me at what to do next to grow it, and I absolutely cannot wait for this course to start. I know it's going to be brilliant.”
Jen · Rose Lee Pewter
Done-for-you results + the course path
Who this is for
- +Owner-led businesses with no in-house IT — you're the CEO and the "digital person"
- +Shops, trades, freelancers, salons, and teams under ~50 people
- +Anyone told "you need AI" with zero idea where to start — and no IT person to ask
- +Owners who bought tools nobody on the team actually uses
- +People who tried ChatGPT for business once and got generic rubbish back
Probably not for you if
- −Enterprises with procurement, legal, and compliance teams already in place
- −Businesses that will hire a consultant regardless — this is for the gap in between
- −Anyone who won't spend time on one pilot workflow
The map
Your Business Front Desk — in order.
Full Individual curriculum included. This is the business add-on — from one workflow to an integrated front desk.
Pick one workflow
Website chat, phone, or inbox — one ROI target and an honest 90-day plan.
Your business brain
Doc pack, brand voice, escalation rules — what the AI can and can't say.
Chat on your website
Live widget on your real site — leads captured, tone locked in.
AI receptionist
Answers calls, takes messages, books — you handle what needs a human.
One automation that pays
Email triage, quotes, reviews — measurable hours back.
Connect your tools
Calendar, email, simple CRM — the boring glue that makes it stick.
Business Front Desk
Chat + voice + one automation working together — clone it for the next job.
FAQ
Straight answers.
No. This is for owners and operators. If you can follow steps and make decisions about your business, you're the right person.
Business membership
Join the waitlist
Everything in Individual plus the Business Front Desk track (B0–B6). Tell us you're a business on the form — we'll segment updates.
From £19.99/month (Individual) — same ballpark as ChatGPT Plus, but you build and keep your own. See all tiers on pricing.