Build and own your AI —for you, or your business.
Whether you're learning for yourself or running a business, this is where you stop renting software and start owning it. Build your own AI — plus the websites, tools, and agents that handle the jobs you hate — in plain English, from a tattoo artist who started at zero. You won't be learning to code.
Or browse the full curriculum — Ground Zero & Off the Grid free, then Build Your Jarvis.
Show first — poke at the proof
Live demos you can try right now.
Every one of these is something you'll learn to build and own. Gertrude's chat is one of the tools — open it any time from the bottom-right of any page.
- 0
- IT qualifications when he started
- ~£20
- /mo vs £10k+ agency projects
- You
- Own what you build
Same question. Different animal.
Not another corporate chatbot.
Same question in both boxes — "Can someone like me actually build this?" Spot the difference in two seconds.
Generic AI
“Thank you for your inquiry. I'd be delighted to assist you with your AI transformation journey. Please let me know how I can leverage cutting-edge solutions to optimise your workflow today.”
Gertrude (demo)
“Right — you don't need to be a developer. You learn how to make AI work for you, not how to code. Liam's a tattoo artist from Sheffield who built me and a full stack at home. Ask me something daft or something serious, I don't mind.”
Yours would sound like you — your rules, your vibe. Try the live demo above.
Show first. Pitch second.
Every demo here is the homework.
Membership hands you the map to build your own.
- 01
Whatever you can describe, you can build
Not just a chatbot — websites, tools, and agents that do your shopping, clear your inbox, answer your website chat, or take the calls you keep missing. For pennies to run. You won't be learning to code; you'll learn to direct AI, follow steps, and ship things that work. Same workflow Liam used when he couldn't write hello world.
- 02
Own it — the last subscription you'll need
Stop renting a stack of £20-a-month apps you don't control, or paying an agency £8k–£25k for something you can't fix on a Sunday night. Your voice, your rules, your data, on models you own — built once and kept, not rented forever.
- 03
You won't build alone
A family of builders and business owners — likeminded people sharing their work, forking each other's builds, and helping when it breaks. None of the toxic "real devs vs you're just playing at it" you get everywhere else. Everyone started at zero, same as Liam.
Real customer
“I'd been using ChatGPT and Gemini to build my small-business WordPress site for over a year. I'm proud of what I learned — but the site looked a mess and kept throwing bugs at me. I asked Liam for help and was absolutely stunned by how much he knows about AI — and how to actually use it. He built me a stunning new ecommerce site in one day. One day! He's pointed me at what to do next to grow it, and I absolutely cannot wait for this course to start. I know it's going to be brilliant.”
Jen · Rose Lee Pewter
Done-for-you results + the course path
Who this is for
- +Curious adults who feel AI is gatekept by jargon and "experts"
- +Owner-led businesses with no IT team — you're the CEO and the "digital person"
- +Anyone sick of paying monthly for software they don't own or control
- +Shops, trades, freelancers, salons, and small teams who want one workflow that pays
- +Anyone who's only used ChatGPT or Gemini for questions and wants to see what's actually possible
- +Hobbyists, creators, and side-project people who want something impressive to show
- +People who learn by doing — break it, fix it, ship something visible
- +Anyone told "you need AI" with no idea where to start and no IT person to ask
Probably not for you if
- −Anyone who only wants a framed certificate on the wall
- −Enterprises with procurement, legal, and compliance teams already in place
- −People who won't follow along and actually try the steps
The map
What you'll build — in order.
Jarvis first — one assistant you grow every phase. Then build anything else you fancy: sites, tools, agents. The Business Front Desk track (website chat, phone, docs) is included when you want it. More doing, less lecture.
Understand what AI actually is
Plain English. Privacy without panic. Compare the platforms you're already paying for.
Run AI on your machine
Ollama installed. Right-sized model. Terminal chat that works offline — free forever.
Build your Jarvis
Membership — your desktop chat app, memory, tools, voice, and integrations.
Smarter conversations
Files, images, thinking models, web search — in your app.
Your agent
Tools, PC tasks, browsing — with approval gates so nothing goes rogue.
Voice and wake word
Talk to it — PAYG voice first; always-on when you're ready.
Connected Jarvis
Telegram, email, calendar — wired one at a time, properly.
Business Front Desk — when you want it
Website chat, an AI receptionist on your line, and one automation that pays — branded to your shop, included in the one membership.
Build anything + the community
Sites, apps, agents that do real jobs — plus monthly Member Builds and a family of builders to share with.
Short on time?
Haven't got time to learn it?
Let us build it for you.
Same philosophy, none of the hours. Liam and Gerty build your AI, tool, or website, hand it over, and you own it outright — no agency invoice, no monthly lock-in, no fees to us to keep it running. You only pay your own AI/API costs, usually pennies. Tell us what you need and Gerty gives you an honest ballpark on the spot.
FAQ
Straight answers.
No. If you can browse the internet, explain ideas in plain English, and follow simple instructions — you're qualified. You'll learn to make AI work for you — not become a developer. Liam directs AI to build; you follow the same workflow in plain English.
The last subscription you'll need
Join the waitlist
One fair price (£19.99/mo or £199/yr) — full curriculum, the Business Front Desk track, Gerty Toolbox, a family of builders, and new builds as they ship. Join for first access; one email the day the doors open.
£19.99/month or £199/year — one fair price for everyone. Same ballpark as ChatGPT Plus, but you build and keep your own.