Demo — Own your siteLive
Build your own website
This entire site was built with AI tools — not a website builder subscription. Scroll the gallery: four completely different businesses, one way of building.
Scroll to morph
Four businesses. One way of building.
Keep scrolling — the preview morphs through four different sites. The story continues beside you (below on mobile).
Chapter 1 — The proof
You’re looking at the real GertySystems site. Liam — tattoo artist, not a developer — built it with VS Code, Cline, and plain English. Not Squarespace. Not Wix.
Course
The same build-and-deploy path you’ll follow in the course. This isn’t a mock-up — it’s the receipt.
Fictional businesses for demonstration. You'll build real sites for your trade in the course — with AI in your editor, not a builder subscription.
Website builder vs your stack
Illustrative ranges — plans and prices change. The pattern doesn't: rent a cage, or own the code.
| Squarespace / Wix / WP.com | What we teach | |
|---|---|---|
| Website builder | £15–40+/mo + annual hikes | £0 builder tax — you edit code |
| Hosting | Bundled — hard to leave | Free tier (e.g. Vercel) — fair-use limits apply |
| Custom domain | Often extra on lower tiers | ~£10/year — you keep it |
| The code | Locked in their platform | Yours in Git — move host anytime |
| AI while building | Their upsells | Your editor + OpenRouter — pennies per session |
Free hosting tiers have fair-use limits. Heavy traffic may need a paid plan later. Building with AI may use OpenRouter — the live site doesn't need an LLM to run.
How this site was built
Five steps — the same loop you'll use for a groomer, a studio, or a plumber.
- 01
Describe it
Plain English: who you serve, what you need on the page, how it should feel. AI is the fast junior — you’re the director.
- 02
Build in VS Code
Continue, Cline, or Cursor. Same stack as this site. Fix errors with AI — you don’t memorise syntax.
- 03
Preview & tweak
See it locally. Change colours, swap a section, add a form. Every edit is a file you control.
- 04
Push & deploy
GitHub → Vercel (free tier). Live on the internet. Point your domain when ready.
- 05
Own it
No builder subscription. The live site doesn’t need an LLM running — just HTML, CSS, and your content.
Also on this site
Tools you can own
Websites are one piece. Try samples of booking, quotes, PDFs, and more — mostly without AI — on the tool catalog.
Like what you saw? join the waitlist.
Limited initial membership opens soon — full curriculum, toolbox, and community in plain English. Join the list for first access; one email the day the doors open.
