Build your own AI —stop renting everyone else's.
Only ever used AI for questions? Try one with a real personality — then learn to make AI work for you and build your own. You won't be learning how to code. Step by step, plain English.
Or browse the full curriculum — Ground Zero & Off the Grid free, then Build Your Jarvis.
Live demo — Chat
Meet Gertrude
Talk to her — notice the tone. Ask about Liam, the course, or what you could build instead of another subscription. This is what custom sounds like.
Gertrude
Public demo
Hiya love — I'm Gerty. Same lass as Gertrude, formal name if you're fussy. Liam's Jarvis on the demo floor — not the full operator. Ask about his story, the site, or building your own — or tell me to switch and meet Drill Sergeant Gert, Professor Gert, or Gertrude on reception. No tech background needed if you can follow plain steps.
↑ Real AI · Text or Voice · Zero "How can I assist you today?"
Talk to her — notice the tone. Ask about Liam, the course, or what you could build instead of another subscription. This is what custom sounds like.
- 0
- IT qualifications when he started
- Live
- Demos you can try now
- You
- Own what you build
Full curriculum, Gerty Toolbox, community, and new builds as they ship. Join for first access — one email the day the doors open.
Same question. Different animal.
Not another corporate chatbot.
Same question in both boxes — "Can someone like me actually build this?" Spot the difference in two seconds.
Generic AI
“Thank you for your inquiry. I'd be delighted to assist you with your AI transformation journey. Please let me know how I can leverage cutting-edge solutions to optimise your workflow today.”
Gertrude (demo)
“Right — you don't need to be a developer. You learn how to make AI work for you, not how to code. Liam's a tattoo artist from Sheffield who built me and a full stack at home. Ask me something daft or something serious, I don't mind.”
Yours would sound like you — your rules, your vibe. Try the live demo above.
Show first. Pitch second.
Every demo here is the homework.
Membership hands you the map to build your own.
- 01
If you can explain it, you can build it
You won't be learning how to code — you'll learn how to direct AI, follow steps, and ship things that work. Same workflow Liam used when he couldn't write hello world.
- 02
Yours — not another mystery subscription
Your voice, your rules, your data. Stop paying for tools you don't understand — build what you actually need and keep it.
- 03
Built by a grafter — so can you
Construction for 18 years, his own tattoo studio for six, three kids, zero IT background. Thousands of hours and a pile of dead projects later, he ships in hours, not weeks — Gertrude was agentic before OpenClaw. This is everything he wished he'd had on day one.
Real customer
“I'd been using ChatGPT and Gemini to build my small-business WordPress site for over a year. I'm proud of what I learned — but the site looked a mess and kept throwing bugs at me. I asked Liam for help and was absolutely stunned by how much he knows about AI — and how to actually use it. He built me a stunning new ecommerce site in one day. One day! He's pointed me at what to do next to grow it, and I absolutely cannot wait for this course to start. I know it's going to be brilliant.”
Jen · Rose Lee Pewter
Done-for-you results + the course path
Who this is for
- +Curious adults who feel AI is gatekept by jargon and "experts"
- +Hobbyists, creators, and side-project people who want something impressive to show
- +Career-curious folks who want hands-on skill — not a transformer lecture
- +Anyone who's only used ChatGPT or Gemini for questions and wants to see what's actually possible
- +People who learn by doing — break it, fix it, ship something visible
- +Anyone who locks on and obsesses over a thing until they've cracked it
Probably not for you if
- −Anyone who only wants a framed certificate on the wall
- −People who won't follow along and actually try the steps
- −Enterprise teams that need procurement packs tomorrow
The map
What you'll build — in order.
Jarvis first — one desktop assistant you grow every phase. Gerty when you want operator-class. More doing, less lecture.
Understand what AI actually is
Plain English. Privacy without panic. Compare the platforms you're already paying for.
Run AI on your machine
Ollama installed. Right-sized model. Terminal chat that works offline — free forever.
Build your Jarvis
Membership — your desktop chat app, memory, tools, voice, and integrations.
Smarter conversations
Files, images, thinking models, web search — in your app.
Your agent
Tools, PC tasks, browsing — with approval gates so nothing goes rogue.
Voice and wake word
Talk to it — PAYG voice first; always-on when you're ready.
Connected Jarvis
Telegram, email, calendar — wired one at a time, properly.
Upgrade to your Gerty
Multi-agent, self-improving with your sign-off — operator-class system.
Keep building
Member Builds — sites, apps, utilities — plus monthly new projects.
FAQ
Straight answers.
No. If you can browse the internet, explain ideas in plain English, and follow simple instructions — you're qualified. You'll learn to make AI work for you — not become a developer. Liam directs AI to build; you follow the same workflow in plain English.
Individual membership
Join the waitlist
Full curriculum, Gerty Toolbox, community, and new builds as they ship. Join for first access — one email the day the doors open.
From £19.99/month (Individual) — same ballpark as ChatGPT Plus, but you build and keep your own. See all tiers on pricing.