Systems we builtLive
gertysystems.com
The site you're on right now — built by a tattoo artist with zero code, Gertrude, and a pile of AI tools. Fully owned. No agency. No Squarespace.
You're not reading a pitch deck about what AI *could* build someday. You're standing inside the thing. GertySystems.com — demos, lessons, waitlist, the lot — was created by Liam in plain English, with Gertrude and other AI tools doing the typing. He didn't write the code. He directed it, argued with it, broke it, fixed it, and shipped it. The repo is his. The domain is his. When a page needs changing, he describes the change and the tools handle the rest. Humble truth: it's not perfect, it's not magic — it's proof that someone like you can own a real website instead of renting one.
Yeah — this site is the receipt
Meta-proof sounds wanky until you remember the alternative: another AI course hosted on a template someone else controls. Liam built the classroom too.
Zero code from Liam
He couldn't write hello world when he started. Every page you're browsing — layout, copy, demos, funnel — came from describing what he wanted and letting AI-assisted editors do the heavy lifting. Not "AI wrote a paragraph." AI helped build a **working product**.
Built with Gertrude in the loop
Gertrude isn't just the demo mascot on the homepage. She was part of building this — routing tasks, drafting, refactoring, the same operator stack Liam teaches you to aim for. The site sells the course; the course built the site. Cheeky, but true.
Fully owned and managed
No Wix. No Squarespace. No "upgrade to Pro" hostage situation. Liam owns the repository, controls the deploys, and pays for a domain — not a monthly cage. When the stack shifts, he updates his copy of the map. That's the whole point of Track A.
A real site, not a brochure
Live Gertrude chat. Voice and phone demos. Playable tool snippets. Free lessons. Waitlist capture. Operator admin behind the scenes. This isn't a static PDF pretending to be a business — it's software that runs, with honest limits where demos need capping.
Honest about what it isn't
Free hosting tiers have limits. Limited initial membership opens soon — the waitlist's open now. Public Gertrude is a showroom, not the full home-stack operator. Liam will tell you that straight because overselling is how you lose trust. What you're getting here is transparency plus a path to build your own.
Right — here's the trick
No mystery agency workflow. No secret stack only geniuses understand. You describe. AI builds. You check it in the browser. Repeat.
Plain English in, working pages out
Liam talks to the editor like a mate: "move that section," "add a demo card," "this copy sounds corporate, fix it." The tools translate that into real files. Members learn the same loop — not syntax memorisation, direction.
Content you can find and change
Lessons, marketing copy, and catalog data live in files Liam can open and edit — with or without AI help. No locked CMS panel. No begging a developer for a heading change.
Ship it yourself
Save to Git. Push. The site updates. Same rhythm you'll learn in membership when you build **your** site for **your** business — hairdresser, tradesperson, shop, whatever.
If a tattoo artist from Sheffield can own a site this capable without hiring a web team, the bar isn't "learn to code for three years." It's learn to **direct** AI well enough to ship. Membership is where you build your version — your design, your domain, your rules. Scroll the own-your-site demo to see four business styles from one approach, then join the waitlist when you want the step-by-step.
Stack & tools
Built with VS Code, Cline, Cursor — plain English in, working software out.
In the curriculum
You'll walk through this pattern in Member Build — your own website — same approach, your project.
Member access
Full repo and customisation guide land in membership. Join the waitlist for first access when Toolbox drops.
Related systems
Playable demos
Try before you read more
Chat, tools, and infrastructure demos — interaction first.
Like what you saw? join the waitlist.
Limited initial membership opens soon — full curriculum, toolbox, and community in plain English. Join the list for first access; one email the day the doors open.